It will now be available to users like journalists and human rights activists who are at a higher risk of being targeted by sophisticated hackers, Facebook added.

The Reach tab informs you about the reach of your Facebook Page and posts and the factors that increase or decrease your reach. The Likes tab lets you go beyond just knowing the number of Likes your Page has. To make this guide easier to digest, I’ve broken the rest of this guide down into 11 bite-sized chapters — one for each of the 10 key tabs of Facebook Insights and a final chapter for the remaining tabs.

• New York-based software company Clearview AI, for example, somewhat infamously claims to have scraped more than 20 billion images from websites like Facebook, YouTube and Venmo for a massive facial recognition database available to paying companies.
• They are ways users tell Facebook that they don’t want to see a Page’s posts.
• From here, you can tell which type of posts does best on your Page, and you can adjust your posting strategy accordingly.

The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about how competition benefits consumers or file an antitrust complaint. Facebook said in August that Chief Executive Mark Zuckerberg was interviewed at an FTC investigative hearing as part of the government’s antitrust probe into the company. The Federal Trade Commission met privately on Thursday to discuss a probe while state attorneys general under the leadership of New York’s Letitia James have been scrutinizing the company for potential threats to competition, the newspaper reported. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts.

Again, according to the complaint, Facebook chose to buy an emerging threat rather than compete, and announced an agreement in February 2014 to acquire WhatsApp for $19 billion. Facebook’s acquisition of WhatsApp allegedly both neutralizes the prospect that WhatsApp itself might threaten Facebook’s personal social networking monopoly and ensures lh crypto meaning that any future threat will have a more difficult time gaining scale in mobile messaging. From here, you can tell which type of posts does best on your Page, and you can adjust your posting strategy accordingly. For example, if you find that videos have the highest average reach and engagement, you could experiment with posting more videos.

Analytics

According to the FTC’s complaint, Facebook is the world’s dominant personal social networking service and has monopoly power in a market for personal social networking services. Last year alone, Facebook generated revenues of more than $70 billion and profits of more than $18.5 billion. This section tells you how each type of posts (e.g. link, photo, or video) fare in terms of average reach and average engagement. For example, if you are focusing on growing your Page, you can quickly access your growth by looking at your Page Likes and Reach. If you are posting more videos to drive engagement, you can immediately see if your strategy is working by looking at your video views and post engagement. We enforce federal competition and consumer protection laws that prevent anticompetitive, deceptive, and unfair business practices.

From reach to posts, to events, to fans, Facebook Insights provide a wealth of data and analyses about your Facebook Page. This section is great for getting a sense of how well your recent posts are performing and which type of posts are performing well recently. For example, you might notice that curated link posts outperformed other types of posts. This section shows you the key information of your latest five posts — published date and time, post caption, post type, targeting, reach, and engagement.

This section is quite similar to the Pages to Watch section in the Overview tab. While the one in the Overview tab shows you the overall performance of those Pages, this section shows you the top post of the week from each of those Pages and the engagement it received. This graph and the subsequent graphs show you the number of people who took the respective actions on your Page. When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post.

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Around the same time, according to the complaint, Facebook perceived that “over-the-top” mobile messaging apps also presented a serious threat to Facebook’s monopoly power. In particular, the complaint alleges that Facebook’s leadership understood—and feared—that a successful mobile messaging app could enter the personal social networking market, either by adding new features or by spinning off a standalone personal social networking app. The antitrust laws protect our free market economy and forbid monopolists from engaging in anticompetitive practices. The Complaint alleges that Google is using similar agreements itself to maintain and extend its own dominance. The complaint alleges that, by 2012, WhatsApp had emerged as the clear global “category leader” in mobile messaging.

While this number tends to be lower than video views (i.e. the 3-second views), I think it is more indicative of the number of engaged views. We believe that there isn’t a universal best time to post on Facebook, but there’s the best time for your brand to post on Facebook. It shows you how active your Facebook fans are, on average, on each day or the week and each hour of the day. This graph shows the top five traffic sources that have directed people to your Page. Knowing this allows you to increase your efforts on those sources if you want to increase your page views. If the same person visited your Page twice, it’ll be considered as two views.

By restricting competition in search, Google’s conduct has harmed consumers by reducing the quality of search , lessening choice in search, and impeding innovation. By suppressing competition in advertising, Google has the power to charge advertisers more than it could in a competitive market and to reduce the quality of the services it provides them. Through filing the lawsuit, the Department seeks to stop Google’s anticompetitive conduct and restore competition for American consumers, advertisers, and all companies now reliant on the internet economy. Earlier this month, more than 1.4 million long- and short-term residents of Illinois started receiving checks for up to $397, as compensation for a $650 million class action lawsuit settled against Facebook.

The Federal Trade Commission today sued Facebook, alleging that the company is illegally maintaining its personal social networking monopoly through a years-long course of anticompetitive conduct. This course of conduct harms competition, leaves consumers with few choices for personal social networking, and deprives advertisers of the benefits of competition. The complaint alleges that Facebook has enforced these policies by cutting off API access to blunt perceived competitive threats from rival personal social networking services, mobile messaging apps, and other apps with social functionalities. For example, in 2013, Twitter launched the app Vine, which allowed users to shoot and share short video segments.

Did you find this article helpful? You might also like our all-you-need social media toolkit.

Our mission is protecting consumers and competition by preventing anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education without unduly burdening legitimate business activity. People reached are the people who saw your posts in the past 28 days while people engaged are the people who liked, commented on, or shared any of your posts or engaged with your Page (e.g. messaged) in the past 28 days. This section lists all the posts you have published on your Page and the relevant information — published date and time, post caption, post type, targeting, reach, and engagement. If the same person visited your Page twice, it’ll be considered only as one. When I click on February 22 on the graph, I learned that this post was taking off that day and our audience likes such a post. “Hide Posts”, “Hide All Posts”, “Report as Spam”, and “Unlike Page” are considered as negative feedback.

When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. If you’ve ever been tagged in a photo online, you might have some cash coming your way — and soon. The Commission issues a complaint when it has “reason to believe” that the law has been or is being violated, and it appears to the Commission that a proceeding is in the public interest. The Commission vote to authorize staff to file for a permanent injunction and other equitable relief in the U.S. Spot the latest COVID scams, get compliance guidance, and stay up to date on FTC actions during the pandemic.

Facebook, the FTC and the office of the New York Attorney General were not immediately available for comment late on Friday. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining calculated bets technology. Relatives of people killed in two fatal 737 MAX crashes asked a U.S. judge on Wednesday to name an independent corporate monitor to oversee Boeing Co’s compliance efforts with a 2021 deferred prosecution agreement.

Currently available in the United States, Facebook Protect offers a way for politicians, government agencies and election staff to set up additional security provisions such as two-factor authentication and real-time monitoring for potential hacking threats. Yuji Naka, a name behind some of the most iconic Japanese game franchises of the last 30 years, could be in a whole heap of trouble. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. The Messages tab shows you the performance metrics of your conversations with people on Messenger.

They are ways users tell Facebook that they don’t want to see a Page’s posts. As you’d want to keep these negative feedback low or zero, it’s great to monitor this graph. It can be a quick way to assess your organic reach over time and if your ads are working.

New York-based software company Clearview AI, for example, somewhat infamously claims to have scraped more than 20 billion images from websites like Facebook, YouTube and Venmo for a massive facial recognition database available to paying companies. The complaint alleges that Facebook initially tried to compete with Instagram on the merits by improving its own offerings, but Facebook ultimately chose to buy Instagram rather than compete with it. Facebook’s acquisition of Instagram for $1 billion in April 2012 allegedly both neutralizes the direct threat posed by Instagram and makes it more difficult for another personal social networking competitor to gain scale.

Total conversations is the number of conversations between your Page and people on Messenger. You can deselect it if you wish to look at your audience worldwide, however, Household and Purchase information are currently only available for the audience in the U.S. If the graph is showing a plateau or a downward trend, it’d be great to dig into it and understand the cause. It gives you a quick comparison of your Page with a few other Pages you want to watch. If you click on any of the Pages, it’ll show you the top posts of that Page from the current week.

What’s interesting is that people who saw or engaged with your posts are not necessarily only your fans. For example, while 41 percent of our fans are women, 55 percent of people engaged are women. This could imply that our posts tend corporate finance to be more interesting to women than men. This section shows you the top five videos which have been viewed for three seconds or more, the most. It can give you a quick idea of the kind of videos that perform well among your fans.

Justice News

The rollout of new security services follows a July hack of peer social network Twitter Inc (TWTR.N) which compromised many celebrity accounts, including those of President-elect Joe Biden and Tesla Chief Executive Officer Elon Musk. The world’s largest social network said it also plans to expand Facebook Protect -its security program for high-profile accounts including election candidates – to more types of accounts globally next year. ATeam shares are now worth about half their value in 2021, and a fraction of their peak in 2013. When you get mentions from a Verified Page , the Branded Content tab will appear among the list of tabs and the posts will show up there.

Today, the Department of Justice — along with eleven state Attorneys General — filed a civil antitrust lawsuit in the U.S. District Court for the District of Columbia to stop Google from unlawfully maintaining monopolies through anticompetitive and exclusionary practices in the search and search advertising markets and to remedy the competitive harms. The participating state Attorneys General offices represent Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, Montana, South Carolina, and Texas.

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 11 Ideas and Examples)

This section breaks down your fans by age group, gender, location, and language. From here, you can tell which demographic are most interested in your Page. The second half of the page shows you the insights of your upcoming and past events. You can toggle between upcoming and past using the drop-down menu in the upper-left corner. You can hover over each day to see an overlay of the activity on that particular day vs the averages.

The Posts tab contains all the information about your posts such as reach and engagement. The Actions on Page tab allows you to understand what people do when they are on your Page. The few actions that Facebook considered are clicking on “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button. This section is great for seeing how your Facebook Page is performing among your peers and competitors.

A 21 year old man of Zingalume Township in Lusaka has been dragged to court for allegedly committing adultery after liking and commenting on a married woman’s post. It’s a great place for you to check your recent promotions while you are in your Facebook Insights. Alternatively, you can use the Facebook Ads Manager, which might be more comprehensive. The remaining tabs might not be as relevant to most people as those above or they might not even appear for you. Deleted Conversations is the number of conversations with your Page that people deleted. Your Responsiveness is the percentage of messages you’ve answered and your average response time.

In each chapter, we’ll walk through the sections for each tab, explain how to use them, and share relevant tips for extracting more insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. Google is a limited liability company organized and existing under the laws of the State of Delaware, and is headquartered in Mountain View, California. Google is owned by Alphabet Inc., a publicly traded company incorporated and existing under the laws of the State of Delaware and headquartered in Mountain View, California.